I discovered something shocking about how to focus.
I’m not talking about plain old ordinary focus, either. What I’m talking about is world-class, laser focus. Which, according to Steve Jobs (because he knows everything), is the kind of focus you need if you want to rank among the elite in your field.
Unshakable focus is also what separates the people who are steeped in their life’s work — and loving every minute of it — from the people who are drudging away on the work they think they have to do.
The sad part is, though, 99% of the world will probably think this is looney. And that’s because they’re too busy trying to Macgyver their focus with “concentration apps” that restrict access to Facebook and email, or they’re popping “who-knows-what” brain supplements, praying it has the magic formula.
I’m OK with that though, because this post is not for the 99% of people who resist taking a deep look at what is.
This post, like everything I write, is for the 1% of people who are willing to take a genuine look at the limitations of their humanity, so they can finally realize their true talent.
You see, those who are at the top of their field know that focus is the secret to their success. The reason is, everyone has ideas and anyone can set goals. That’s the easy part. The ability to maintain focus, and see those goals to the end, however, is what truly separates the wannabes from the world-class.
So needless to say focus is important. Like life changing important, which is why I was blown away when I found out that everything I thought I knew about developing focus was DEAD WRONG.
When I got over my shock and finally discovered the little known truth about how to develop focus, two things became blatantly clear:
- There is one single root cause of distraction (overcome it, and you’ll be able to activate laser focus on command).
- Most people never know the root cause of distraction because they never look in the right place (The 348 million articles on “how to get focused” make that obvious. Do NOT look there).
So the big myth about how to focus tells us, “we lose focus because of environmental things or external distractions.” As if we’ll finally be able to focus if we just cleanse our environment or finish one last unfulfilling project.
This is what leads to advice like “clear your desk,” “shut off our phone,” “find a quiet place,” blah, blah, blah.
Now I’m not saying these things are not important. They are. The problem is, they’re only half the solution.
What inevitably happens when we apply only half the solution is we end up returning to an infinite flux of distraction. And what’s even worse, we start putting ourselves down for it. We start to wonder things like, “ How come I can’t figure this out? What’s wrong with me!? …Let me Google ‘symptoms of ADD’ real quick.”
Well let me be the first one to tell you, if you’ve tried to create the perfect environment for focus and eventually failed, it’s not your fault.
The reason is, standard advice is just a bandaid that never addresses the true cause of distraction. When the true cause of distraction still exists, it eventually breaks down any and every effort we make to “find our focus.”
I’m ready to show you a better way to get focused
This is one of the things that, once I got it down, basically tripled my income in a matter of weeks. It let me zero in on the work that matters most, and I was more satisfied with the work I was producing.
Before I get into the details of how to develop laser focus, however, I want to take a quick step back because there is an important point I sorta glazed over. And I definitely don’t want to skip over it because I can hear you asking, “Why don’t environmental changes work, exactly?”
The answer is simple.
Our environment is always changing. It will never be perfect, despite what our mind tries to tell us. This is because our environment is ALWAYS the sum of the needs, wants, and desires of multiple people. There is always a component of our environment that is beyond our control. This makes trying to create the perfect environment futile at best.
It’s also why the true, long-term way to develop world-class focus is to change your relationship to your environment. In other words, adjust the way you react to the distractions that inevitably pop up.
You will never eliminate distractions completely. Even if you turn off email, logout of social media, or clear your to-do list, new ideas inevitably pop into your head or a friendly acquaintance passes you in the coffee shop (that one just happened to me).
The way we react to a distraction is what kills our focus (not the distraction itself). And our reaction to the distraction is the result of our relationship to the distraction. Therefore, if we adjust our relationship to a distraction, the distraction will no longer be a distraction. It’ll be powerless.
Let’s get out of the theoretical real quick and look at a simple, real world example.
Think about email. It’s probably the number one distraction for a lot of people. Instead of limiting access to email and hoping we hang on to our focus, the real change comes when we change our relationship to email. In other words, we change what email means to us. It might go from being something dozens of people are waiting on you for, to a communication tool you only use as needed.
If email is a distraction for you, dig deep into your relationship with email and see if you can find a better way to approach it. What does it mean to you? What is your emotional relationship to email? What pulls you into your inbox? When the feeling comes up, pause for a second and have a look.
At this point you might be wondering, “So how do we change our relationship to the distractions that inevitably pop up?”
Great question. ::wink-face::
In order to understand the solution, we need to understand that distraction originates out of thought. And because thought is the source of distraction, the solution CANNOT exist within thought. Therefore, if we want to overcome distraction, we must enter a state that is beyond the limitations of thought.
We can enter a state beyond thought by using a technique I developed called “The Focus Trigger Technique.” The technique is a modern variation of “single-point concentration.” It dissolves all distraction, and puts you in the zone in 90 seconds or less. From there you’re free to pursue your most important work with 100% focus and attention.
Most importantly, the technique helps you bring your undivided effort to everything you do.
The Focus Trigger Technique puts you in the zone in 90 seconds or less (no matter how distracted you think you are). Click Here for access.