[Note: The following analysis is based on a research paper published by Dr. Tiffany Barnett White from the University of Illinois at Urbana—Champaign. The paper explains the criteria we use to accept advice when facing a highly-emotional decision.]

Imagine you were facing a potentially life changing decision. You are thinking about quitting your job and investing in a startup idea you have been itching to give a go.

The success of your startup could substantially improve your overall lifestyle, but it could also end in a horrible disaster.
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A lot has been written about how to get more word of mouth (WoM) recommendations, and how important they are to the life of a business.

I have been reading some interesting research lately and piecing it into actionable strategies that get business results, and a concept has been rolling around in my mind for quite sometime.

I’d like to share what I think is a valuable perspective on how a business can increase customer satisfaction, and consequently get more word of mouth recommendations.
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Research Reveals: A Common Sales Claim That Could Be Killing Your Credibility

It can be easy to fall victim to “systematic thinking” when it comes to sales. I recently came across a research paper that reminded me of the importance of questioning EVERYTHING. Even what we already believe to be true. The reason is, people are changing. We’re becoming more sophisticated internet users, and what used to […]

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The 10 Traits of Talented Entrepreneurs (According To Successful Entrepreneurs)

There are multiple paths to success. The secret is choosing one, and sticking to it. I firmly believe: “You can become anything, but you can’t be everything” -Click to Tweet It! I think there is a misconception about who entrepreneurs are. Some people imagine an entrepreneur as some super-hero being with know-it-all do-it-all super-powers that […]

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Differentiation 101: The New Rules of Being Different

The future of a business rests on its ability to standout. In some way, shape, or form, your business has to be different. If it is, you’ll have a rock star brand with loyal customers who love to buy your stuff (and spread the word). If it isn’t, you may find your brand trapped in […]

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